WhatsApp Broadcast Message Examples: 30 Messages You Can Copy and Adapt

Sale messages are marketing messages. Lead with the offer, say when it ends, and give one link.

1. Weekend sale

Hi {{name}}, our weekend sale is live! Get {{discount}} off everything until Sunday midnight. Shop now: {{link}}

2. Members-only offer

{{name}}, as one of our regular customers you get early access: {{discount}} off for the next 24 hours, before we open the sale to everyone. {{link}}

3. Clearance

Last pieces, lowest prices. Our end-of-season clearance has {{product category}} from {{price}}. Sizes are going fast — {{link}}

4. Free delivery

Free delivery on every order today, {{name}} — no minimum. Your favourites are waiting: {{link}}

5. Bundle offer

Buy any 2 {{product category}} and get the 3rd free, this week only. Mix and match here: {{link}}

Launch messages work best when they connect the new product to what the customer bought before.

6. New collection

Hi {{name}}, our new {{collection}} collection just landed — picked with your last order in mind. Take a look: {{link}}

7. Product launch

It's here! {{product}} is now available. Be one of the first to try it: {{link}}

8. Pre-order

{{name}}, {{product}} launches on {{date}}. Reply YES to reserve yours before it goes on general sale.

9. Menu or service update

New on our menu this week: {{item}}. Order on WhatsApp — just reply with "Menu" and we'll send it.

For restaurants, salons and clinics, "service update" messages are often more useful than discounts.

Greetings are marketing messages too, even without an offer. Keep them warm and short; add an offer only if it is real.

10. Diwali

Wishing you and your family a bright and happy Diwali, {{name}}! As a thank-you, enjoy {{discount}} off until {{date}}: {{link}}

11. New Year

Happy New Year, {{name}}! Thank you for being with us this year. Here's a little something to start {{year}}: {{offer}}.

12. Birthday

Happy birthday, {{name}}! 🎂 Your birthday gift: {{offer}}, valid for 7 days. {{link}}

13. Anniversary of first order

It's been a year since your first order with us, {{name}}. Thank you! Here's {{offer}} to celebrate: {{link}}

More greetings for every occasion are in Diwali wishes for customers and WhatsApp greeting messages.

Reminders and updates are usually utility messages — cheaper, and expected by the customer. Keep them purely informational: an offer inside a utility template gets it re-filed as marketing.

14. Appointment reminder

Hi {{name}}, a reminder of your appointment with {{staff}} on {{date}} at {{time}}. Reply 1 to confirm or 2 to reschedule.

15. Payment reminder

Hi {{name}}, your payment of {{amount}} for {{invoice no}} is due on {{date}}. Pay securely here: {{payment link}}

16. Class or batch update

Hi {{name}}, tomorrow's {{class}} batch moves to {{time}}. See you there!

17. Order shipped

Good news, {{name}} — order {{order no}} has shipped. Track it here: {{tracking link}}

18. Holiday hours

Hi {{name}}, our store will be closed on {{date}} for {{occasion}} and open as usual from {{date}}.

Order messages are covered in depth in WhatsApp order updates, and reminder templates in WhatsApp reminder messages.

Back-in-stock messages go only to customers who asked about the item — which is why they convert so well.

19. Back in stock

{{name}}, {{product}} is back in stock in {{size}}! It sold out last time, so grab yours now: {{link}}

20. Low stock

Only a few {{product}} left in your size, {{name}}. Order here before it's gone: {{link}}

21. Price drop

The {{product}} you looked at is now {{new price}} (was {{old price}}). {{link}}

Win-back messages go to customers who have not bought in a while. Name the gap honestly and give a reason to return.

22. We miss you

Hi {{name}}, it's been a while! Here's {{offer}} on your next order, valid till {{date}}: {{link}}

23. Refill reminder

Running low on {{product}}, {{name}}? Reorder in one tap: {{link}}

24. Service due

Hi {{name}}, it's been {{months}} months since your last {{service}}. Shall we book your next visit? Reply YES and we'll send available slots.

Timing and sequencing for these are in WhatsApp re-engagement campaigns.

25. Review request

Thanks for your order, {{name}}! How did we do? Leave a quick review here — it takes 30 seconds: {{review link}}

26. Feedback

Hi {{name}}, how was your visit today? Reply with a number from 1 to 5.

27. Referral

Love {{brand}}? Share this link with a friend — they get {{offer}} and so do you: {{referral link}}

28. Event invitation

You're invited, {{name}}! Join us for {{event}} on {{date}} at {{venue}}. Reply YES to save your spot.

29. Webinar or workshop

Free workshop: {{topic}} on {{date}} at {{time}}. Register here: {{link}}

30. B2B follow-up

Hi {{name}}, following up on the quote for {{item}} we sent on {{date}}. Any questions? Just reply here.

The same five rules work in every business; only the occasion changes. A few starting points:

Restaurant

Hi {{name}}, this weekend only: our chef's special {{dish}} is back. Reserve a table by replying with the time and number of guests.

Salon or spa

Hi {{name}}, it's been {{weeks}} weeks since your last {{service}}. {{stylist}} has slots on {{day}} — reply YES and we'll send the times.

Clinic

Hi {{name}}, your six-monthly check-up with Dr {{doctor}} is due. Reply 1 to book this week or 2 for next week.

Coaching or school

Admissions for the {{course}} batch starting {{date}} are open, {{name}}. Seats are limited — reply INFO for fees and timings.

Real estate

Hi {{name}}, new {{bhk}} homes in {{area}} from {{price}}. Site visits this Saturday and Sunday — reply with a time that suits you.

Retail store

Fresh stock just arrived at our {{city}} store, {{name}}: {{category}} from {{price}}. Visit us or order on WhatsApp: {{link}}

Notice that most of these ask for a reply instead of sending a link. For local businesses, a reply starts a conversation your team (or your AI agent) can turn into a booking — and replies tend to be good for your number's quality rating, because the customer clearly wanted the message.

No example is right for every audience. Before you make a message your standard, send two versions to two small, similar segments — say 300 customers each — and compare clicks and replies a day later. Change one thing at a time: the first line, the offer, the button, or the send time. Keep the winner, then test the next change against it.

Over a few campaigns this tells you more about your customers than any list of examples: whether they respond to discounts or to new arrivals, to evening sends or morning ones, to a link or to "reply YES".

All 30 examples follow the same five rules. Use them to write your own:

1. Name in the first line. A message that starts with the customer's name reads like a message, not an advert.
2. One idea. One offer, one update, one question. Two offers in one message halve the attention each gets.
3. A deadline or reason. "Until Sunday", "only a few left", "it's been a while" — something that answers "why now?".
4. One next step. A single button or link, or a simple reply ("Reply YES").
5. Short. Most good broadcasts fit on a phone screen without scrolling — two to four lines.

Format bold and italics the WhatsApp way with the WhatsApp text formatter, and fill messages with each customer's details using the bulk message personaliser.

On the official WhatsApp Business API, every broadcast is a template, and Meta files each template into a category that sets its price. For Indian numbers on the October 1, 2026 rate card, before GST:

• Marketing — sales, launches, greetings, win-back, reviews: ₹0.8631 per message, about ₹863 per 1,000.
• Utility — reminders, payment and order updates: ₹0.115 per message, about ₹115 per 1,000.
• Authentication — one-time passwords: ₹0.115 per message.

Examples 14–18 above are utility; the rest are marketing. If a "utility" template contains an offer, Meta re-files it as marketing. Estimate a send with the broadcast cost calculator.

• Variables with no context. A template that is mostly {{1}} {{2}} {{3}} is often rejected — Meta needs to see what the message says.
• Wrong category. Offers filed as utility get re-categorised; persistent mismatches can get templates paused.
• Messaging people who did not opt in. The fastest route to blocks, reports and a lower quality rating.
• No way to stop. Add a "Stop offers" button or a reply keyword to marketing messages, and honour it.
• Too often. Daily promotions train customers to block you. Once or twice a week is plenty for most businesses.
• Shortened or suspicious links. Use your own domain where you can; unknown short links look like spam.

Check a template against Meta's rules before you submit it with the WhatsApp template checker.

Every example above can be sent as a broadcast on Reputoo: save it as a template, map the variables to your contact fields, pick a segment — recent buyers, inactive customers, people who asked about a product — and send now or schedule it. You see each message delivered, read, clicked and replied, and replies arrive in your team inbox.

Utility messages such as reminders and order updates can also run on their own — triggered by a booking, a payment or a Shopify order — so nobody has to remember to send them. Start with an official WhatsApp bulk message sender and the broadcast feature.