A/B test campaigns
GROWTHSend two versions to a split audience and compare clicks before the rest of the list.
Official WhatsApp Business API
Meet India's Best WhatsApp Marketing Software
Send broadcasts to lakhs of customers, automate chats with AI agents, collect payments and track the revenue every campaign brings — on the official WhatsApp Business API, with no markup on Meta's message rates.
1,000+businesses run their
WhatsApp on Reputoo
WhatsApp on Reputoo
- Official WhatsApp Business API
- Member of NVIDIA Inception
- Payments by Razorpay
Plan your first campaignTry it1. What do you want to send?Start this campaign Plans from ₹999 a month · Cancel anytime · See broadcast campaigns →
Hi Priya, our Diwali sale is live: 20% off everything until Sunday. Your code: DIWALI20Shop now
What Priya sees · name filled in for each customerMeta’s charge for this send₹4,316₹0.86 per marketing message in India, before GST. No markup from us.
What is WhatsApp marketing?
One message, read like a personal chat, that the customer can answer, ask about and pay for without leaving WhatsApp.
WhatsApp marketing is the use of the official WhatsApp Business API to reach customers where they already chat: offers, launches, reminders and updates sent as approved templates, with replies coming back into a two-way conversation.
Unlike the free WhatsApp Business app, the API is built for scale. It sends to your whole opted-in list instead of 256 people at a time, lets a team share one number, personalises every message, and reports what was delivered, read, replied to and paid for.
Why WhatsApp marketing in 2026?
Six reasons businesses in India move their campaigns to WhatsApp.
- 01
Your customers already live there
In India, WhatsApp is where customers talk to family, friends and the businesses they trust. A message there is read like a personal message, not filtered like an email.
- 02
Two-way, not one-way
Customers reply, ask and pay in the same chat. Every campaign starts a conversation your AI agent or your team can close.
- 03
Rich messages that sell
Images, videos, PDFs, buttons and payment links, approved once as a template and personalised for every customer.
- 04
Replies answered around the clock
An AI agent answers the questions a broadcast brings in, at 2 PM or 2 AM, and hands the chat to your team when the customer asks for a person.
- 05
Official and compliant
The WhatsApp Business API is Meta’s official channel for businesses. Opt-in rules and template approval keep your number trusted.
- 06
Revenue you can measure
With Reputoo, each campaign shows the orders and revenue it brought in, so you know which messages make money.
Everything for WhatsApp marketing
One number. Every tool around it.
Reach customers, know them, answer them and get paid, all on the WhatsApp number they already message. Pick a tool to see it work, then open its page.
Your number
Broadcast campaigns1/8
Send one approved template to thousands, each personalised, and watch delivered, read, clicked and replied live.
See broadcast campaignsBroadcast campaigns1/8
Send one approved template to thousands, each personalised, and watch delivered, read, clicked and replied live.
See broadcast campaigns →Also on the same number
Reach
Get the right message to the right people.
Know
Keep everything you know about each customer.
Reply
Answer every customer a campaign brings in.
Sell
Take orders and get paid on WhatsApp.
Plan
Know the numbers before you send.
Run your next campaign on Reputoo.
Plans from ₹999 a month · Cancel anytime · Official WhatsApp Business API
Inside every campaign
The details that make a broadcast pay.
Send-time heatmap
See the hours your audience actually reads, and schedule the next campaign for them.
Segments
Filter by tag, source, opt-in status, country or date added, with a live count before you send.
Retarget non-readers
Follow up with the people who did not read, click or reply, without rebuilding the list.
Template manager
Write, translate and submit templates to Meta, and see each one’s approval status.
Opt-in and opt-out
Opt-in status on every contact. A STOP reply opts the contact out, and segment sends go to opted-in contacts by default.
Shared team inbox
One number for the whole team, with assignment, notes and the 24-hour window timer.
Revenue attribution
Orders and revenue on each campaign, beside delivery, read and reply rates.
What WhatsApp marketing costs
Every country, every message type.
Meta charges per delivered template message, by the customer’s country and the message type. Reputoo adds no markup on Meta’s rates; you pay a monthly plan from ₹999.
Message type
Meta’s charge for this send₹4,316₹0.86 per delivered marketing message in India
From Meta’s published rate card, effective October 1, 2026, list rates before volume tiers and taxes. See Reputoo pricing for plan details.
Need the full breakdown? Try the WhatsApp API cost calculator.
By industry
WhatsApp marketing for your business.
Pick your industry to see the kind of message that works, then go deeper.
WhatsApp marketing for ecommerce
New-collection launches, back-in-stock alerts, festive offers to the right segment, and payment links for orders that start in a chat.
See the industry page Read the guideExample template
Hi name, the sneakers you looked at are back in size 9. 15% off for the next 48 hours: link10:02
Ready to send your first campaign?
Plans from ₹999 a month · Cancel anytime · Official WhatsApp Business API
How to start
Your first campaign in three steps.
- 1Connect your WhatsApp number
Connect your business number through the official WhatsApp Business API. Customers keep messaging the number they know.
- 2Bring in your contacts
Upload a CSV. New customers who message you, or arrive from a click-to-WhatsApp ad, are added on their own.
- 3Send your first campaign
Pick or write a template, choose the audience and send. Delivery, reads and replies update as it goes out.
From our customers
Businesses that run their WhatsApp on Reputoo.
Leads used to wait until morning for a reply. Now the Vajra Sales Agent answers them on WhatsApp straight away, explains our packages and sends the payment link, so my team only steps in when someone asks for a call.
WhatsApp is where our patients already are. With Reputoo we reach them there with updates and offers, and every reply comes back to our team in one place.
We now send our offers and updates to customers on WhatsApp from one dashboard, and we can see who read them and who replied. The replies come back to our team in one place.
Clients includeZoomDigital.AgencyScanPro AITubooAIand 1,000+ businesses
Plans
Start small. Grow into every tool.
Starter
₹999 /month
5,000 messages a month · 2 team seats
- Broadcast campaigns and templates
- Contacts, tags and CSV import
- Team inbox
- Send-time heatmap
Growth
₹2,999 /month
25,000 messages a month · 5 team seats
- Everything in Starter
- Segments and A/B tests
- AI template writer
- Payment links in the chat
Pro
₹6,999 /month
1,00,000 messages a month · 15 team seats
- Everything in Growth
- Retargeting and campaign analytics
- AI Sales Agent on your replies
- Contact analytics
Meta’s message charges are separate and billed by Meta. Compare all plans
Best practices
WhatsApp marketing best practices.
- 01Build quality opt-in lists
Collect consent at checkout, on forms and in your first conversation. People who asked to hear from you open, reply and buy.
- 02Segment your audience
Group customers by purchase, interest, source or last activity, and send each segment the message that fits it, not one blast to everyone.
- 03Personalise every message
Use the customer’s name, last order or appointment. A message that feels written for one person gets read.
- 04Send at the right time
Reputoo’s send-time heatmap shows when your audience actually reads, so campaigns do not land at midnight.
- 05Keep it short and valuable
One offer, one image, a few lines. Long messages get skipped; useful ones get forwarded.
- 06Use one clear call to action
Shop now, book a slot, pay, reply YES: one button that tells the customer exactly what to do next.
Questions about WhatsApp marketing
Comparing tools?
WhatsApp marketing tools in India, compared →What is WhatsApp marketing?
WhatsApp marketing uses the official WhatsApp Business API to send promotional, transactional and automated messages at scale. Unlike the free WhatsApp Business app, the API supports bulk broadcasts, a multi-agent inbox, AI replies and full analytics.
What is the best way to do WhatsApp marketing?
Use the official WhatsApp Business API through a platform like Reputoo: collect opt-ins, segment your contacts, send approved template broadcasts with one clear call to action, and let an AI agent or your team answer the replies. Track which campaigns produce sales and send more of what works.
How many messages can I send?
Plans include 5,000 messages a month on Starter, 25,000 on Growth and 1,00,000 on Pro. Messages beyond that are charged at your plan’s overage rate from your wallet. Separately, Meta sets a daily limit on how many unique customers you can start conversations with, which starts at about 1,000 and rises as your number keeps good quality.
How much does WhatsApp marketing cost in India?
Two parts. Meta charges per delivered template message, by country and category; use the calculator on this page for India and other countries. Reputoo adds no markup on Meta’s rates, plus a monthly plan from ₹999.
Can I collect payments on WhatsApp?
Yes, from the Growth plan. Reputoo sends a Razorpay payment link inside the chat, and the payment is marked as received on its own when the money arrives.
Is WhatsApp marketing legal?
Yes, with customer consent. The WhatsApp Business API requires opt-in before you message someone. Reputoo keeps the opt-in status on every contact and opts out anyone who replies STOP to a campaign.
Do I need a new phone number?
No. Connect your existing business number to the WhatsApp Business API and customers keep messaging the number they already have.
Is Reputoo an official WhatsApp marketing software?
Reputoo runs on Meta’s official WhatsApp Business API, the channel Meta provides for businesses to message customers at scale. Your messages go out from your own business number, under Meta’s policies, with approved templates.
Which is the best WhatsApp marketing software in India?
Reputoo is built for Indian businesses: broadcasts with revenue tracking, a shared team inbox, a CRM, AI agents that answer replies in 36 languages, payment links in the chat, and no markup on Meta’s message rates. Compare it with other tools in our guide to WhatsApp marketing tools in India.
How do I send bulk WhatsApp messages?
Connect your number to the WhatsApp Business API, import your opted-in contacts, get a message template approved by Meta, choose your audience and send. Reputoo shows sent, delivered, read and replied for every campaign.
Who answers when hundreds of customers reply?
Replies go to your team inbox, where they can be assigned and answered. On the Pro plan, the AI Sales Agent can answer first and hand a chat to your team when the customer asks for a person.
How long does setup take?
Most businesses send their first campaign within days. Connecting a number is quick; Meta’s business verification and template approval are the steps that can take longer.
Is WhatsApp marketing effective?
It is most effective when it is permission-based and relevant: segmented lists, personal messages and a clear next step. Reputoo shows the orders and revenue each campaign produced, so you can see what works for your business.