Our Story
We're on a mission to help
every local business win on Google
Reputoo started with one insight: the best local businesses were losing to mediocre competitors with more Google reviews. We set out to fix that — using the channel every Indian customer already uses every day: WhatsApp.
2024
Founded in Pune, India
1,200+
Businesses trust us
180K+
Reviews collected
₹12Cr+
Revenue attributed
Why We Built This
The problem we couldn't ignore
In 2023, our founder Sumeet was helping a dental clinic in Pune with their digital marketing. The clinic had excellent patient outcomes and genuinely great service. But their Google rating was 3.8 ★ — while a competitor with visibly worse reviews from patients was sitting at 4.7 ★ with 400+ reviews.
The difference? The competitor had systematically collected reviews for years. Our client hadn't asked a single patient to leave a review.
Sumeet built a simple WhatsApp automation to ask satisfied patients for reviews. Within 60 days, the clinic went from 3.8 to 4.4 ★ and new patient inquiries from Google Maps increased 40%.
That was the founding insight of Reputoo. We built the platform we wish had existed — combining WhatsApp marketing, review growth, and revenue attribution in one place, for businesses that don't have dedicated marketing teams.
What We Believe
Our values
SMB-first
We build for the dentist, the car dealer, the restaurant owner — not enterprise. Every feature gets asked: "Does this help a 10-person business grow?"
India-first
WhatsApp penetration in India is 97%. We build deeply for the Indian market first — then adapt for UAE, UK, and US.
Compliance-obsessed
We never compromise on Meta Policy or GDPR. Protecting our customers from regulatory risk is non-negotiable, even when it makes features harder to build.
Outcomes over features
We measure success in reviews collected, revenue attributed, and ratings improved — not features shipped or messages sent.
Journey
From zero to 1,200+ businesses
Founded in Pune — started as a WhatsApp review tool for local clinics
100 paying customers · First ₹10L MRR · Seed funding closed
500 customers · Launched WhatsApp broadcast + sentiment filter
Expanded to UAE & UK · Revenue attribution dashboard launched
1,200+ customers · 180K+ reviews collected · ₹12Cr+ revenue attributed
Mobile apps · Chatbot builder · Series A (planned)
The Team
Who builds Reputoo
Sumeet Dubey
Founder & CEO
Previously built growth systems for 50+ SMBs. Obsessed with local business reputation.
Priya Agarwal
Head of Product
8 years in SaaS product. Shipped products used by 500K+ users across India and SEA.
Arjun Mehta
Lead Engineer
Ex-Razorpay. Built high-scale WhatsApp infrastructure processing 10M+ messages/day.
Divya Nair
Head of Customer Success
Helped 200+ businesses get their first 50 Google reviews in under 60 days.
We're hiring! Join us in building the future of local business growth.
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