Send bulk WhatsApp messages. Delivered one to one.
Reach thousands of opted-in customers in one send, each with their own name and offer, and watch every delivery, read, click, reply and rupee as it happens. On the official WhatsApp Business API.
Hi {{name}}, your Diwali offer is here: 20% off all orders till Sunday.Shop now
PPriyaReplied
AArjun✓✓ Read
NNehaClicked
RRahul✓✓ Read
SSanaDelivered
KKaran✓✓ Read
MMeeraReplied
DDev✓✓ Read
IIshaClicked
VVikram✓✓ Read
AAnanyaDelivered
RRohit✓✓ Read
+ 2,388 more customers
2,400Sent
2,318Delivered
1,864Read
612Clicked
289Replied
Example campaign
What a broadcast should feel like
One message. Thousands of customers. Each one reads their own name, their own offer, in their own chat.
A WhatsApp broadcast is not a group message. Every customer gets a private one-to-one chat from your business, personalised with their details, and any reply comes straight back to your team inbox.
Illustration · example figures
Why your broadcasts fall short
The free WhatsApp app caps you at 256. And only reaches people who saved your number.
That is why a list of 200 often reaches 40. The WhatsApp Business Platform removes both limits.
Free WhatsApp Business app
256
contacts per broadcast list, and only those who saved your number receive it
Example: 1 in 5 saved your number. The rest get nothing.
Reputoo on the Business Platform
No cap
on list size. Every opted-in contact receives it, saved number or not
Daily limits apply and grow with your quality rating.
Contacts per broadcast
Free app · 256 per list
Reputoo · No list cap. A daily limit that grows with your quality rating
Who receives it
Free app · Only people who saved your number
Reputoo · Every opted-in contact
Personalisation
Free app · Same text for everyone
Reputoo · Name, order, amount and other variables per person
Rich content
Free app · Text and media
Reputoo · Images, video, PDFs and buttons on approved templates
Targeting
Free app · Hand-picked contacts
Reputoo · Segments by tag, activity, purchase history or attribute
Tracking
Free app · Read ticks per chat
Reputoo · Delivered, read, clicked, replied and revenue per campaign
Team replies
Free app · One phone
Reputoo · Replies land in a shared team inbox
Compare
Free WhatsApp Business app
Reputoo on the Business Platform
Contacts per broadcast
256 per list
No list cap. A daily limit that grows with your quality rating
Who receives it
Only people who saved your number
Every opted-in contact
Personalisation
Same text for everyone
Name, order, amount and other variables per person
Rich content
Text and media
Images, video, PDFs and buttons on approved templates
Targeting
Hand-picked contacts
Segments by tag, activity, purchase history or attribute
Tracking
Read ticks per chat
Delivered, read, clicked, replied and revenue per campaign
Team replies
One phone
Replies land in a shared team inbox
Build one now
Four steps from idea to inbox.
Click through a campaign the way you would build it in Reputoo.
New campaign · Diwali offerStep 1 of 4
Audience
Hi {{1}}, your Diwali offer is here: 20% off all orders till Sunday.Shop now
Not scheduled yet
What it costs
Know the cost before you press send.
Meta charges per delivered template message. The rate depends on your customers’ country and the message type.
Message type
Meta’s charge for this send₹4,316₹0.86 per delivered marketing message in India
From Meta’s published rate card, effective October 1, 2026, list rates before volume tiers and taxes. See Reputoo pricing for plan details.
Eight tools in every campaign, shown one at a time. Hover or tap any card to see it again.
01
Audience segmentation
Narrow any list down to the people a message is for.
✓ Opted in✓ Bought in 90 days✓ Tag: VIP
Audience
310
STEP 3/3 · And only your VIPs: 310 people.
02
Templates and AI writer
Describe the offer and get a template, in English or Indian languages.
✦ “Diwali offer, 20% off, ends Sunday”
Translated to Tamil, ready for review.
EnglishHindiTamil
Or Tamil, ready to submit.
03
A/B testing
Send two versions to a split audience and compare results.
Variant A24% clicked20% off this Diwali
Variant B38% clickedYour Diwali gift: 20% off
B is winning
You see which one works better.
04
Retargeting
Follow up with the people who did not read, click or reply.
Sent2,400
Didn’t read412
Follow-up sent412 ✓
A follow-up goes to just those 412.
05
Scheduling
Send now, or pick the moment your customers read.
Saturday, 26 Oct
9:0011:0019:00
Scheduled · Sat 11:00 AM
The campaign is scheduled.
06
Resend and duplicate
Reuse what worked instead of starting from zero.
Diwali offer
Sent · 2,400 · 289 replies
Diwali offer (copy)
Draft · ready to edit
Resent to non-buyers
Resend to a new audience.
07
Revenue per campaign
See the orders and revenue each broadcast brought in.
Revenue from this campaign
₹1,91,800
96 orders2.0k avg
Revenue is tied to the campaign.
08
CSV export
Take the results into your own reports.
Priya · Read · Clicked
Arjun · Read
Neha · Replied
campaign-results.csv ✓
Downloaded as CSV.
Example data
Send safely
Protect the number you send from.
How WhatsApp decides how much you can send, and how to keep that number growing.
1
Messaging tiers
A new number can start conversations with a set number of unique customers a day, typically 1,000. The tier rises as the number builds a good track record.
2
Quality rating
Blocks and reports lower your rating, and a lower rating can drop your tier. Relevant, well-targeted messages keep it high.
3
Opt-in first
Send only to people who agreed to hear from you, and honour opt-outs straight away. Reputoo keeps the opt-in record with each contact.
What businesses send
Broadcasts customers are glad to get.
MARKETING
Festive and seasonal offers
Diwali, end-of-season or weekend sales sent to the segment most likely to buy, with a button that opens your store or a chat.
MARKETING
Win back quiet customers
A personal note and an offer for people who have not bought or visited in 30, 60 or 90 days.
MARKETING
Back-in-stock and new arrivals
Tell the customers who asked, or who bought something similar, the moment it is available.
UTILITY
Appointment and event reminders
Reminders, schedule changes and confirmations sent as utility messages, which cost less than marketing.
Template library
Start from a template that already works.
Copy a message, swap in your details and submit it for Meta’s approval from the dashboard. Each one marks its variables, so personalisation fills in per customer.
Upload a CSV or sync from your store or CRM, with opt-in recorded.
2
Pick or write a template
Use an approved template or draft one with the AI writer and submit it for Meta’s review.
3
Choose the audience
Build a segment and check the count before sending.
4
Send and track
Send now or schedule, then watch delivery, reads, clicks, replies and revenue.
Pricing
₹999 /month
Broadcast campaigns, templates, segments and the team inbox come in every plan, starting with Starter. Growth adds A/B testing and advanced campaigns; Pro adds retargeting and campaign analytics.
A WhatsApp broadcast sends the same message to many contacts at once, and each person receives it as a private one-to-one message. Recipients cannot see each other.
How do I send bulk WhatsApp messages to my customer list?
Import or segment your opted-in contacts, pick a Meta-approved template, add personalisation and send. On the WhatsApp Business Platform there is no per-broadcast contact cap; your daily limit starts at about 1,000 unique customers and grows with your quality rating. The free WhatsApp Business app is different: broadcast lists cap at 256 contacts and only reach people who saved your number.
How much does a WhatsApp broadcast cost?
Meta charges per delivered template message, and the rate depends on the recipient’s country and the template category. Use the calculator on this page for an estimate based on Meta’s published rate card. Reputoo plans start at ₹999 a month.
Is bulk WhatsApp messaging different from bulk SMS?
Yes. WhatsApp templates can carry images, video, PDFs and buttons, and customers can reply into a two-way conversation. SMS is plain text and one-way.
Do I need pre-approved templates?
Yes. Messages that start a conversation must use a template that Meta has approved. Reputoo lets you create, translate and submit templates without leaving the dashboard.
Can customers reply to a broadcast?
Yes. A reply opens a one-to-one conversation in your Reputoo team inbox, where your team or an AI agent can take it forward.
What is the WhatsApp broadcast limit per day?
On the Business Platform the limit is on unique customers you start conversations with per day, not on list size. It typically starts at 1,000 and moves up a tier as the number builds a good history, and down if blocks and reports rise.
Why does my broadcast reach fewer people than the list size?
In the free WhatsApp Business app, broadcast lists only deliver to contacts who saved your number. On the Business Platform delivery does not depend on that, which is the usual reason businesses move.
What is the difference between a broadcast and a WhatsApp group?
A broadcast delivers to each person privately and replies come only to you. A group puts everyone in one chat where they see each other’s numbers, which is rarely right for a customer list.
Can I send images, videos or PDFs in a broadcast?
Yes. Approved templates can carry an image, video or document header and buttons that open a link or start a reply.
What is the difference between marketing and utility messages?
Marketing messages promote offers and products. Utility messages update customers about something they asked for, such as a booking or an order, and Meta charges less for them.
Can I see which broadcast made money?
Yes. Each campaign shows the orders and revenue it brought in alongside delivery, read, click and reply rates, so you know which messages to send again.
How do I avoid getting my number blocked?
Send only to opted-in contacts, keep messages relevant to the segment, honour opt-outs and watch your quality rating. Smaller, better-targeted sends protect the number better than large untargeted ones.
