Commerce on WhatsApp

Stop paying
for orders that
never arrive.

Every COD order gets confirmed on WhatsApp before it ships — or converted to prepaid. Then carts get recovered, past buyers get cross-sold, and lapsed customers get won back. Connect Shopify or WooCommerce and it runs itself.

Official WhatsApp Business API No per-message markup Cancel anytime
COD VerificationConfirmed

Order #4821 for ₹2,400 (Cash on Delivery). Please confirm so we can dispatch today. Yes, Confirm Cancel Order

Sent minutes after the order · utility template

✅ Yes, Confirm

Tagged cod-confirmed in Shopify18:42
Confirmation sent to customer18:42
Order released for dispatch18:43

COD confirmed

before dispatch

Synced to Shopify

tagged · released

Official WhatsApp Business API
Shopify App Store install
English + Hindi templates
Reads your store live

29

Ready-made templates

19

Store events tracked

48h

COD confirm window

2

Languages built in

Where the money goes

Your store is fine.
The gaps around it leak.

Four leaks cost most stores more than their ad spend, and none of them are visible on a revenue dashboard.

RTO on COD orders

Forward shipping, reverse shipping, packaging and weeks of blocked capital — on a sale that never happened. Nobody asked the customer if they actually wanted it.

Carts that go quiet

The customer was one tap from paying. Your recovery email lands in Promotions and is never opened.

Demand you never served

Someone wanted a product that was out of stock. They left, and nothing brought them back when it returned.

Buyers who never return

The first order cost you money to win. The second one is nearly free — if anyone follows up.

Five levers

Each one is money you
already earned

None of this is new demand. It is the revenue already sitting in your store — orders placed, carts filled, products wanted, customers who bought once.

Lever 1 · Cut RTO

Confirm the COD order before you ship it

RTO is the single biggest controllable cost in Indian e-commerce. You pay to ship it out, pay to ship it back, and the stock is gone from your shelf for weeks. Reputoo asks the customer first.

  • A WhatsApp message with two buttons — Yes, Confirm or Cancel Order
  • Confirm tags the order in Shopify and releases it for dispatch
  • Cancel cancels it in Shopify, before you have spent a rupee on shipping
  • Or offer a small discount to pay online — the order becomes prepaid, and the money is in before it moves
One undelivered COD orderPrevented
Returned to origin₹200+ lost
Forward shipping₹80
Reverse shipping₹80
Packaging, handling₹40
Capital blocked ~18 days₹—

The sale never happened, and the stock comes back weeks later.

Reputoo asks first
Confirmed on WhatsAppships once
Cancelled by customernever ships
Converted to prepaidpaid upfront

Lever 2 · Recover carts

Reach the abandoned cart where it gets read

Checkout events arrive from your store the moment a cart goes quiet. The reminder lands on WhatsApp — 98% of which get opened — instead of a Promotions tab nobody checks.

  • Live checkout events, so abandoned carts appear as they happen
  • Send a reminder, or let a sequence chase it for you
  • Recovered carts are matched back to the real order that closed them
  • Recovered value tracked as its own number, not blended into revenue
Abandoned CartsLive

38

Abandoned

11

Recovered

₹41.2k

Recovered value

PPriya S.₹3,200Recovered
AArjun M.₹1,150Reminded
FFatima K.₹6,890Recovered
RRohit D.₹899Pending

Lever 3 · Grow AOV

Sell the second product to the person who already trusts you

Your catalog is not just inventory — it is a list of reasons to message someone. Reputoo shows what each product actually earned on WhatsApp, then lets you act on it.

  • Revenue via WhatsApp and click rate, per product
  • Real repeat-purchase rate, computed from your own order history
  • Cross-sell a related product to everyone who bought the first one
  • Products compile into your AI agent, so it answers price and stock questions itself
Kanchipuram Silk SareeAI-ready

₹96,400

Revenue via WhatsApp

38%

Click rate

22%

Repeat purchase

Cross-sell to past buyers212 contacts
Notify interested38 waiting
Create campaignfrom catalog

Compiled into your AI agent’s knowledge — it answers price and stock itself.

Lever 4 · Capture lost demand

The people who wanted it when you were out of stock

A “Notify me” block on your Shopify theme turns a dead end into a waiting list. When the product is back, everyone on it hears from you on WhatsApp.

  • Storefront widget captures interest without a plugin to maintain
  • One tap messages the whole waiting list when stock returns
  • Interest is stored against the contact, so it survives the visit
  • Back-in-stock template already written and approved
Back In Stock — Waiting38 people

Captured from your storefront “Notify me” block

ARKVMSIH+34
Notify all 38 on WhatsApp

Demand that would otherwise have walked away — messaged the moment the product is back.

Lever 5 · Prove it

Know which message made the money

Win-back and COD-to-prepaid messages each carry a unique discount code, so the order they produced is genuinely traceable — read live from your store, not estimated.

  • Lifetime revenue attributed per automation, per code
  • Codes redeemed are queried live from your store’s own orders
  • Sent, delivered and read counts for every other template type
  • Customer LTV, average order value and return rate on each contact
Attributed RevenueLive from store
COD → PrepaidPAY-7K2M
₹2,18,400
Sent 412Code redeemed 96
Win-backWIN-3QX9
₹1,12,900
Sent 860Code redeemed 54

Redemptions are read live from your store’s own orders — not estimated.

Your team's time

Nobody answers “where is my order?” again

Sixteen order moments, each messaged automatically with a tracking link where it makes sense. The question stops being asked, so your team stops answering it.

  • Order placed, payment received, shipped, out for delivery, delivered
  • Cancellations, returns requested / approved / declined, refunds processed
  • Every message logged against the order and the customer
  • English and Hindi, so you are not translating by hand
Order #4821 — Lifecycle

Order placed

sent

Confirmation sent

Payment received

sent

Receipt on WhatsApp

Shipped

sent

Tracking link sent

Out for delivery

sent

Arriving today

Delivered

Thanks + reorder prompt

Reliability

It repairs itself when your store changes

Integrations break quietly — a revoked scope, a dropped subscription — and you find out from an angry customer. Every message above depends on those webhooks, so Reputoo checks and fixes them.

  • Live check of which webhook topics are actually registered on your store
  • A daily reconcile re-registers anything that went missing
  • Reads your store directly, so nothing runs off a stale local copy
  • Install and billing handled through the Shopify App Store
Webhook HealthSelf-healing
orders/createregistered
orders/paidregistered
checkouts/updateregistered
fulfillments/createregistered
refunds/createre-registering
returns/requestregistered

A daily reconcile re-registers anything your store dropped.

Included templates

Written, seeded and submitted for you

Connecting your store creates all 29 templates and sends them to Meta for approval. You write nothing.

Order placedPayment receivedCOD confirmationOrder shippedOut for deliveryDeliveredOrder cancelledReturn requestedReturn approvedReturn declinedRefund processedCart abandonedBack in stockWin-backCOD → prepaid offerProduct promo
What else is in the box

More than order notifications

COD → prepaid conversion

Offer a small discount to pay online. The order becomes prepaid, the money lands before dispatch, and the RTO risk disappears.

Win back lapsed buyers

A daily job finds customers who have gone quiet and sends a personal discount code — the cheapest revenue in your store.

Cross-sell past buyers

Message everyone who bought one product about the product that pairs with it. No new ad spend.

Returns handled for you

Return requested, approved, declined and refund processed — automated, so a return does not also cost you a support ticket.

Catalog trains your agent

Products compile into the AI knowledge base, so price and stock questions get answered without a human.

Customer LTV and AOV

Lifetime value, average order value, order count and return rate on every contact — so you know who is worth chasing.

Your store, however you built it

Nothing above the connector knows which platform your data came from, so what you set up keeps working as that list grows.

Shopify

Deepest
  • One-click install from the Shopify App Store
  • Orders, products, fulfilments, refunds and returns
  • 19 store events tracked live
  • Back-in-stock widget for your theme
  • Billing handled through Shopify

WooCommerce

  • Connect with a webhook key — no plugin to maintain
  • Order created and order updated events
  • Same templates, same inbox, same analytics
  • Order automation covered

WooCommerce covers the order flow. The deeper product, returns and COD tooling is Shopify-first today.

Where other tools stop

The first two are table stakes. The rest is why stores switch.

CapabilityOthersReputoo
Order confirmation & shipping updates
Abandoned cart recovery
Returns & refund updates automated
COD verification with Confirm / Cancel
COD → prepaid conversion offer
Product catalog fed into your AI agent
Revenue attributed to specific messages
Self-healing webhook reconciliation
Getting started

Connected in three steps

01

Connect your store

Install from the Shopify App Store, or connect WooCommerce with a webhook key. No developer needed.

02

Templates get seeded

All 29 templates are created and submitted to Meta for you. You get told the moment each one is approved.

03

Pick what sends

Switch on the moments you want — order updates, COD verify, cart recovery, win-back — and the rest runs itself.

Works with the rest of Reputoo

Same number, same inbox, same customer record.

Questions stores ask
before connecting

Which store platforms are supported?

Shopify is the deepest integration — install straight from the Shopify App Store, and Reputoo reads orders, products, fulfilments, refunds and returns live from your store. WooCommerce connects by webhook and covers order automation. The module is built provider-agnostically, so more platforms slot in without changing anything you have set up.

How does COD verification work?

Shortly after a Cash-on-Delivery order is placed, the customer gets a WhatsApp message with two buttons: "Yes, Confirm" or "Cancel Order". Confirm tags the order cod-confirmed in Shopify and releases it for dispatch. Cancel cancels the order in Shopify with the customer as the reason. The reply window is 48 hours, after which replies are ignored because the order has likely already shipped.

What is COD to prepaid conversion?

Instead of shipping a risky COD order, Reputoo can offer the customer a small discount to pay online instead. It sends a unique discount code with a pay-online link. When they pay, the order becomes prepaid — no reverse shipping, no undelivered stock, and the money is already in.

Do I have to write the WhatsApp templates myself?

No. Connecting your store seeds 29 pre-written templates — 17 in English and 12 in Hindi — covering every order moment, and submits them to Meta for approval. A background job polls Meta and tells you the moment each template goes live.

How is revenue attributed to a message?

Honestly, and only where it can be proven. Win-back and COD-to-prepaid messages each carry a unique discount code, so when a customer redeems one the order is genuinely traceable to that message. Redemptions are read live from your store’s own orders rather than estimated. Other templates report send, delivery and read counts — not revenue we cannot prove.

What happens if a webhook stops working?

A live health check shows which webhook topics are actually registered on your store versus what Reputoo expects, and a daily reconcile job re-registers anything that went missing. If Shopify drops a subscription or access is revoked, it repairs itself instead of silently going quiet.

Does this replace my store or my payment gateway?

No. Your store stays your store. Reputoo reads from it and messages your customers on WhatsApp; it never edits inventory, and payment links go through Razorpay or Stripe so card details never touch Reputoo.

What does it cost?

A flat monthly subscription with no per-message markup from us, plus Meta’s own per-conversation charge, which Meta bills you directly. You pick a plan when you sign up and can cancel in one click from the dashboard, with no lock-in.

Connect your store today

Install, let the templates seed themselves, and switch on the messages you want.

Official WhatsApp Business API · No per-message markup · Cancel in one click