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13 templates · Customers, clients, suppliers and staff at Diwali and other festivals

Diwali Wishes for Customers and Clients

A festival message from a business is read differently from a campaign, and it is worth protecting that. The greetings below lead with the wish rather than the offer, because a Diwali message that turns out to be a coupon is remembered as one — and remembered next year too. Where an offer genuinely belongs, it goes at the end and stays small.

Reputoo Editorial TeamUpdated September 20265 min read
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Example messages from Diwali Wishes for Customers and Clients: Happy Diwali from all of us at {{Business}} Wishing you and your family light, health and a good year ahead. Thank you for being with us. / Dear {{Name}}, wishing you and the team at {{Company}} a very happy Diwali It has been a good year working together and we are glad to be part of it. Warm regards, {{Your name}}, {{Business}}. / Happy Diwali to you and your family Thank you for everything you have put into this year at {{Business}} — {{specific achievement}}. Enjoy the break, you have earned it.
Three of the templates below, as they look in WhatsApp.
On this page · 7 chapters
  1. 01 · To customers — warm and short
  2. 02 · To clients and business partners
  3. 03 · To staff and team
  4. 04 · With an offer, done carefully
  5. 05 · Holiday hours and closure notices
  6. 06 · Before you send
  7. 07 · Frequently asked questions
Chapter 01

To customers — warm and short

Two lines is plenty. The value is in being remembered, not in being read carefully.

Happy Diwali from all of us at {{Business}} 🪔 Wishing you and your family light, health and a good year ahead. Thank you for being with us.
{{Name}}, wishing you a very happy Diwali 🪔 May the year ahead bring you everything you are working towards. With warm regards, {{Business}}.
शुभ दीपावली 🪔 {{Business}} की ओर से आपको और आपके परिवार को दीपावली की हार्दिक शुभकामनाएं। आपके साथ का धन्यवाद।
Happy Diwali, {{Name}} 🪔 Thank you for trusting us this year. We are grateful for it, and we look forward to serving you in the next one.
Chapter 02

To clients and business partners

Name the relationship rather than the transaction. A B2B Diwali message that reads like a sales email defeats itself.

Dear {{Name}}, wishing you and the team at {{Company}} a very happy Diwali 🪔 It has been a good year working together and we are glad to be part of it. Warm regards, {{Your name}}, {{Business}}.
{{Name}}, Diwali greetings from everyone at {{Business}}. Thank you for your partnership this year — we have valued the work and the trust. Wishing you a prosperous year ahead.
Wishing you a bright and prosperous Diwali, {{Name}} 🪔 Thank you for {{specific thing they did — the referral, the trust, the patience}}. It made a difference.
Chapter 03

To staff and team

Say what they actually did. A generic festival message to your own team is worse than none.

Happy Diwali to you and your family 🪔 Thank you for everything you have put into this year at {{Business}} — {{specific achievement}}. Enjoy the break, you have earned it.
Wishing the whole {{Business}} team a very happy Diwali. This year we {{achievement}}, and that was all of you. Take the time off properly.
Chapter 04

With an offer, done carefully

The wish comes first and the offer stays one line. If the message reads as an advert with a greeting attached, send it as a campaign instead and leave the festival message clean.

Happy Diwali from {{Business}} 🪔 Wishing you a bright year ahead. If you are shopping for gifts, {{category}} is {{discount}} off until {{date}}: {{link}} · Reply STOP to opt out.
{{Name}}, wishing you and your family a joyful Diwali. Our festive collection is live and we are open {{hours}} through the holiday: {{link}} · Reply STOP to opt out.
Chapter 05

Holiday hours and closure notices

Send these separately from the greeting, and early enough to be useful.

{{Business}} will be closed for Diwali from {{date}} to {{date}}. We reopen on {{date}} at {{time}}. Orders placed meanwhile will be dispatched from {{date}}. Wishing you a happy festival 🪔
Festive hours at {{Business}}: {{dates}} we are open {{hours}}. Closed on {{date}}. Deliveries in {{area}} continue as normal except on {{date}}.
Chapter 06

Before you send

  • Lead with the wish. A festival greeting that is really a coupon is remembered as one, and it costs you the goodwill it was meant to buy.
  • Keep it to two or three lines — nobody reads a long festival message from a business.
  • Send in the language your customer writes to you in, and get the spelling of the festival right.
  • Send on the day or the evening before, not a week early to beat the rush.
  • A greeting sent to a list on the WhatsApp Business Platform is still a business-initiated message and needs an approved template — and if it carries an offer, it is Marketing, not Utility.
  • One festival message per customer. Two is a campaign.
  • Do not send festival greetings to customers who opted out of marketing. The exemption people assume exists does not.
Before you send: Lead with the wish. A festival greeting that is really a coupon is remembered as one, and it costs you the goodwill it was meant to buy. Keep it to two or three lines — nobody reads a long festival message from a business. Send in the language your customer writes to you in, and get the spelling of the festival right. Send on the day or the evening before, not a week early to beat the rush. A greeting sent to a list on the WhatsApp Business Platform is still a business-initiated message and needs an approved template — and if it carries an offer, it is Marketing, not Utility. One festival message per customer. Two is a campaign. Do not send festival greetings to customers who opted out of marketing. The exemption people assume exists does not.
What makes these work, and where Meta's rules bite.
Chapter 07

Frequently asked questions

What should a business send customers for Diwali?

A short, warm wish that names nothing you are selling. Two or three lines, sent on the day or the evening before. If you genuinely have a festive offer, put it on one line at the end — or better, send it as a separate campaign and keep the greeting clean.

Should I include a discount in a Diwali message?

Usually not. A festival greeting that turns out to be a coupon is read as an advert and remembered that way, including next year. If the offer matters, send it as its own marketing message and let the greeting do the job it is good at, which is being remembered warmly.

Do festive greetings need Meta template approval?

Yes, if your business is starting the conversation on the WhatsApp Business Platform — a greeting is a business-initiated message like any other. And if it carries an offer it is a Marketing template rather than Utility, with the higher rate and the opt-in requirement that go with that.

Can I send Diwali wishes to customers who opted out?

No. There is no festival exemption from an opt-out, and sending one is the kind of thing that produces the reports that damage your quality rating. If someone said stop, a greeting is still a message.

When should festive messages go out?

On the day itself or the evening before. Sending a week early to get ahead of the rush is the most common mistake — it arrives before anyone is thinking about the festival and lands as a marketing message, which is exactly what you were trying to avoid.

Written by Reputoo Editorial Team. Ready-to-use WhatsApp messages, written to pass Meta’s template review and read like a person wrote them.

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