Each contact keeps their chats, tags, notes, campaign history and the ad that brought them, in one record. Anyone on your team can pick up the conversation already knowing who they are talking to.
✓ No contact limit on any plan✓ CSV import and export✓ Official WhatsApp Business API
P
Priya Sharma+91 98201 44120 · Pune
● Hot lead
Source
Instagram ad · “Yoga for beginners”
Last message
“Is the morning batch open?”
Tags and notes
YogaVIP
🔒 Prefers 7 AM, asked for a trial
Campaigns
4Sent4Read2Replied72%Engaged
Attributes
Course Hatha yoga · Branch Baner
AI score86
Opted in · 12 Sep 2026 · Added 3 Sep
Scored Hot by the AI agent
Why the phone is not a CRM
The relationship belongs to your business, not to the phone it started on.
When WhatsApp lives on one handset, so does everything you know about your customers. A teammate leaves, a phone is replaced, and the context goes with it. A WhatsApp CRM keeps it on the business account, where the whole team can use it.
Where the history lives
Phone · On the phone that took the chat
Reputoo · On the business account, for the whole team
When a teammate leaves
Phone · Their chats and context leave too
Reputoo · Chats, notes and tags stay with the business
What you know about a customer
Phone · A name and a number
Reputoo · Tags, notes, attributes, campaigns and source
Finding the right people
Phone · Scroll and remember
Reputoo · Segments by tag, source, opt-in and date
Opt-in record
Phone · Nowhere
Reputoo · Opt-in status on every contact
Compare
Contacts on a phone
Reputoo WhatsApp CRM
Where the history lives
On the phone that took the chat
On the business account, for the whole team
When a teammate leaves
Their chats and context leave too
Chats, notes and tags stay with the business
What you know about a customer
A name and a number
Tags, notes, attributes, campaigns and source
Finding the right people
Scroll and remember
Segments by tag, source, opt-in and date
Opt-in record
Nowhere
Opt-in status on every contact
This is the real contacts screen.
Search, then filter by opt-in, tag, source, stage or contacts inactive for 30 days. On every plan.
Reputoo dashboard · customer names, numbers and emails replaced
Segments
From 4,820 contacts to the 186 who should hear this.
Combine tags, opt-in status, source, country and the date a contact was added. Save it as a segment and send it a broadcast. Every plan can search and filter the contact list by tag, source and stage; saved segments are on Growth and above.
Upload a CSV from Excel, Google Sheets or your old CRM. Rows with a bad number or email, and numbers you already have, are skipped and listed with the reason, so nothing goes missing quietly.
Export any timeYour contacts are yours. Download them whenever you need.
Remove duplicatesGROWTHKeeps the oldest record for each number and removes the copies.
Bulk actionsGROWTHTag, untag, opt out or delete many contacts at once.
A WhatsApp CRM keeps your customer records around WhatsApp conversations. Each contact holds their message history, tags, notes, attributes and campaign activity, so the person replying can see who they are talking to and what has already been said.
How is this different from saving contacts on a phone?
A phone keeps a name and a number, and the chat history stays on that device. Reputoo keeps the full record on the business account, so your whole team can see it and nothing is lost when someone changes phones or leaves.
Is there a limit on how many contacts I can store?
No. Every plan, from Starter, has no limit on contacts. What you pay Meta depends on the messages you send, not on the size of your list.
Can I import contacts from Excel or another CRM?
Yes. Export a CSV from Excel, Google Sheets or your current CRM and upload it. Rows with an invalid phone or email, and numbers already in your list, are skipped, and you see the reason for each skipped row.
Can I export my contacts?
Yes. You can export your contacts at any time. Your customer data belongs to you.
What are segments?
A segment is a saved filter, such as everyone tagged Yoga who opted in and came from an Instagram ad. Segments update as contacts change, and you can send a broadcast to one in a few clicks. Segments are on the Growth plan and above.
What are custom attributes?
Fields you define yourself, such as course, city, plan or preferred branch. You can fill them for each contact and use them to build segments. Custom attributes are on the Growth plan and above.
Does the CRM record opt-in?
Yes. Every contact has an opt-in status. A contact who replies STOP to a campaign is marked opted out, and segment campaigns go to opted-in contacts by default. Sending only to people who agreed to hear from you is what keeps your WhatsApp number in good standing.
Can I see which ad a contact came from?
Yes. Contacts who start a chat from a click-to-WhatsApp ad on Facebook or Instagram keep the ad name and ad ID on their record.
How does lead scoring work?
When the AI Sales Agent talks to a lead, it scores them Hot, Warm or Cold from what they say, and the score shows on the contact. The AI Sales Agent is on the Pro plan.
Can I clean up duplicate contacts?
Yes, from the Growth plan. Remove duplicates keeps the oldest record for each number and removes the copies.
Can I change many contacts at once?
Yes, from the Growth plan. Select contacts to add or remove a tag, mark them opted out, or delete them in one go.
Does the CRM show orders and purchases?
If you connect a Shopify or WooCommerce store, its buyers come in as contacts and the record shows their recent orders and lifetime value. Store connections are in early access.
What is the engagement score?
A percentage on every contact that reflects how they respond to your messages: how many they received, read and replied to. Use it to spot your most engaged customers and the ones going quiet.
Can I search and filter contacts without building a segment?
Yes, on every plan. Search by name or number and filter the list by tag, source or stage. Saved segments, which you can reuse and send campaigns to, are on the Growth plan and above.
Can I add contacts by hand?
Yes. Add a contact with a name and phone or email at any time. New customers who message your number are added for you, with their source recorded.
Do I need the WhatsApp Business API to use the CRM?
Reputoo runs on the official WhatsApp Business API, and we help you connect your number. Your customers keep messaging the same number they already have.
Who on my team can see contacts?
Everyone you invite to your Reputoo account works from the same contact list and history, each with their own login.
