Frequently Asked Questions
Everything you need to know about Reputoo, the WhatsApp Business API, AI agents on chat and calls, and getting started.
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Getting Started
What is Reputoo and how does it work?
Reputoo is a WhatsApp Business API platform with AI agents that answer on chat and on live phone calls. Connect your WhatsApp Business Account (via Meta's official API), upload your customer contacts, and run campaigns, automated sequences and appointment booking — all from one dashboard.
Do I need a WhatsApp Business API account?
Yes. Reputoo uses Meta's official WhatsApp Business API (WABA), which gives you verified business messaging, message templates, and broadcast capabilities. We guide you through the full WABA setup during onboarding. Connecting takes minutes; Meta’s business verification usually takes a few working days.
How do I get started with Reputoo?
Sign up and our team will onboard you — we guide you through WhatsApp Business API setup, Meta verification, and your first campaign. Meta’s business verification usually takes a few working days, and you can set up your templates, automations and AI agent while you wait.
WhatsApp Marketing
What is the difference between a broadcast and a sequence?
A broadcast is a one-time message sent to a list of contacts — perfect for promotions, announcements, or flash sales. A sequence is an automated multi-step workflow that starts on its own — when a contact is added, tagged or opts in, sends a keyword, or moves stage as a lead — and sends messages over time. Sequences are ideal for onboarding, nurturing and re-engagement.
Do my customers need to opt in before I can message them?
Yes. WhatsApp's policy and data protection laws require explicit opt-in consent before sending marketing messages. You collect this consent yourself (web form, POS, in-app checkbox). Messaging without consent may result in account suspension.
What are message templates and do I need approval?
Templates are pre-approved message formats required by Meta for outbound WhatsApp messages. Templates must be approved by Meta before use — typically within a few hours. Reputoo has a built-in Template Manager to create, submit, and track approval directly from the dashboard.
AI Agents
Can one AI agent work on both WhatsApp and phone calls?
Yes. The same agent, with the same knowledge base, answers WhatsApp messages and picks up live phone calls on a real number. It can answer questions, qualify a caller and book an appointment against actual staff availability, and when a customer asks for a person, your team is told and can take the conversation over from the inbox.
What happens when the AI cannot answer something?
It answers from what it knows and never makes up a price — prices come only from your Pricing tab. The question goes on your list of unanswered questions so you can add the answer once. If the customer asks for a person, your team is told and can take over from the inbox with the full history attached.
Pricing & Billing
How is Reputoo priced?
Monthly or annual plans: Starter ₹999, Growth ₹2,999 and Pro ₹6,999 a month, with annual billing 20% cheaper. See the Pricing page for what each plan includes. Meta also charges per delivered template message, separately from Reputoo.
Are there additional charges from WhatsApp/Meta?
Yes. Meta charges per delivered WhatsApp Business API message, separate from your Reputoo subscription. These vary by message category (marketing, utility, authentication) and recipient country. Reputoo passes these through with zero markup.
Can I cancel my subscription anytime?
Yes — cancel anytime with one click from your dashboard. No lock-in, no cancellation fees.
Integrations
What integrations does Reputoo support?
Meta WhatsApp Business API, Shopify, WooCommerce, Razorpay, Cashfree, PayU, Zapier, Make and webhooks. Our API allows you to trigger messages and sequences from any custom system.
Security & Privacy
Is my customer data safe with Reputoo?
All data is encrypted in transit (TLS 1.3) and at rest (AES-256). Hosted on SOC 2 Type II compliant infrastructure. We never sell or share your data with third parties. You remain the data controller; Reputoo acts as your data processor.
Is Reputoo GDPR compliant?
Yes. We comply with GDPR for EU/EEA customers, India's Information Technology Act, and other applicable data protection laws. You can request data deletion or export anytime by emailing privacy@reputoo.com.
Still have questions? Ask us.
1,000+ businesses onboarded · Member of NVIDIA Inception · Official WhatsApp Business API, no per-message markup.