Calculate Your WhatsApp Broadcast Campaign Cost
Enter your contact list size and country to instantly calculate Meta WhatsApp API conversation costs for your next broadcast campaign — with comparison to equivalent email marketing costs.
WhatsApp Broadcast Cost Calculator
Marketing = promotions, offers. Utility = reminders, confirmations, review requests.
Meta API Cost
$11.80
1,000 messages, billed by Meta
Cost per contact
$0.0118
per message
Equivalent email platform cost: ~$15.00 · WhatsApp achieves 4× higher engagement for similar cost
Meta list rates, effective October 1, 2026. You pay Meta directly from your own Meta Business account — Reputoo adds no per-message markup.
How to Use
- 1
Use the slider to enter your contact list size
- 2
Select your country (Meta rates vary by region)
- 3
Choose message type: Marketing (promotional) or Utility (reminders, confirmations)
- 4
See the estimated Meta API cost and cost per contact
- 5
Compare with equivalent email marketing platform cost
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Frequently Asked Questions
How does WhatsApp Business API pricing work?
Meta charges per delivered template message, by category and by the recipient's country — it replaced per-conversation pricing on 1 July 2025. Since 1 October 2026, free-form replies inside the 24-hour window are charged too, at the utility rate. This means sending follow-up messages within the window doesn't cost extra.
What is the difference between Marketing and Utility messages?
Marketing messages are business-initiated promotions, offers, or campaigns. Utility messages are transactional — order confirmations, appointment reminders, booking confirmations, delivery updates. Utility messages are typically cheaper. Choose based on what you're sending.
Why are WhatsApp rates different by country?
Meta sets conversation prices based on local market economics — higher in developed markets (US, UK, Australia) and lower in emerging markets (India, Indonesia, Nigeria). India has some of the lowest WhatsApp API rates globally, making it extremely cost-effective.
Does my Reputoo subscription cover these API costs?
Most Reputoo plans include a conversation allowance that covers Meta API costs for a specific monthly volume. Check your plan details in the Reputoo dashboard. For very large broadcasts, additional conversation costs may apply.
Is WhatsApp still cheaper than email for large lists?
At 10,000+ contacts per send, WhatsApp API costs can approach or exceed email platform costs. However, WhatsApp's 4–5× higher engagement and conversion rates typically make it significantly better ROI despite similar or slightly higher direct cost.
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