Calculate Your WhatsApp Marketing ROI
Calculate the exact ROI and ROAS of your WhatsApp broadcast campaigns. Input your contact list size, open rate, conversion rate, and order value — get your projected revenue and return on investment instantly.
WhatsApp Marketing ROI Calculator
Opens
850
Clicks
128
Sales
4
Revenue
₹6.0K
ROI
20%
return on investment
ROAS
1.2x
return on ad spend
Industry avg: 85% open rate · 15% CTR · WhatsApp outperforms email by 5–10×
How to Use
- 1
Enter the number of contacts in your WhatsApp broadcast list
- 2
Set your expected message open rate (WhatsApp avg is 85%)
- 3
Set click-through and conversion rates based on your product
- 4
Enter your average order value
- 5
Set your monthly WhatsApp tool cost to see ROI vs spend
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Get StartedFrequently Asked Questions
What is a typical WhatsApp marketing open rate?
WhatsApp messages have an average open rate of 85–98%, compared to 20–25% for email. This makes WhatsApp one of the highest-ROI marketing channels available to businesses.
What is ROAS vs ROI?
ROAS (Return on Ad Spend) = Revenue ÷ Cost. If you spend ₹5,000 and generate ₹50,000, your ROAS is 10×. ROI = (Revenue - Cost) ÷ Cost × 100. The same example gives 900% ROI.
What conversion rate should I expect from WhatsApp?
Average WhatsApp broadcast conversion rates range from 2–8% depending on industry and offer quality. E-commerce abandoned cart messages typically convert at 15–30%.
How many contacts should I send to for a profitable campaign?
With Reputoo, there's no minimum. Even 100 contacts with a high-value product can be very profitable. The calculator helps you find your break-even contact count.
Does this include Meta's per-message charges?
The "monthly tool cost" field should include both your Reputoo subscription and Meta's conversation charges. See our WhatsApp API Cost Calculator to estimate Meta's fees for your volume.
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