Reputoo
Analytics

Know Which Messages Made Money — Not Just Which Got Delivered

Attribute leads and revenue to the campaign, flow and source that produced them, split-test message variants against each other, and compare performance on revenue rather than read receipts.

Revenue Breakdown
Per campaign
Lead Attribution
Per source
Revenue Reporting
Per lead
Paired Variant Tests
A/B

Illustrative outcomes based on common industry scenarios — not measured Reputoo customer results.

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Revenue Analytics: Revenue Per Campaign, Source Attribution, Paired A/B Campaigns, Declared Winner, Revenue Per Lead, Per-Branch Comparison
What Reputoo Revenue Analytics does.
The problem

Without Revenue Analytics, businesses struggle with:

Common painDelivery rates are not resultsMost WhatsApp dashboards report sent, delivered and read. None of those tell you whether the campaign paid for itself, and a campaign can score well on all three while producing nothing.
Common painYou cannot tell which channel actually convertsAds, QR codes, referrals and organic WhatsApp all produce leads. Without source attribution you renew the ad spend because it produced volume, not because it produced revenue.
Common painSplit tests without a split are just two sendsDuplicating a campaign and comparing by eye lets audience differences masquerade as a winning message. A real test splits one audience and declares the result.
Features

Everything you need

Revenue Per CampaignTotal leads, total revenue and revenue per lead reported for each individual campaign — a Diwali broadcast, a win-back flow and a review push each get their own line.
Source AttributionLeads carry their origin from capture: Google Ads, Facebook Ads, click-to-WhatsApp, store QR code, referral or organic WhatsApp. Revenue is reported against each.
Paired A/B CampaignsPick Variant A and Variant B templates and the platform creates both campaigns, splits recipients between them, and reports how many landed in each.
Declared WinnerThe A/B compare view puts the two variants side by side and marks the winner, so the result is a reading rather than an argument between two dashboards.
Revenue Per LeadTotal revenue rewards whichever source has the most volume. Revenue per lead is the number that shows a small referral channel outperforming a large ad budget.
Per-Branch ComparisonOn multi-location plans the same breakdown runs per outlet, so two branches running the same campaign are genuinely comparable.
How it works

Up and running in minutes

Step 01Tag Your Entry PointsGive every acquisition route a tracked entry — click-to-WhatsApp ads, a QR code at the counter, referral links. Attribution that starts at the sale can only guess where the customer came from.
Step 02Run the Campaign or the TestSend a campaign, or create it as a paired A/B test with two approved templates and an audience split automatically between the variants.
Step 03Read Revenue, Not ReceiptsCompare campaigns and variants on revenue and revenue per lead. A variant that wins on read rate and loses on revenue is the one you would otherwise have rolled out.
How Revenue Analytics works: 1. Tag Your Entry Points 2. Run the Campaign or the Test 3. Read Revenue, Not Receipts
Setting up Revenue Analytics, step by step.
FAQ

Frequently asked questions

How does Reputoo link revenue back to a WhatsApp campaign?

Through the contact record. A lead is tagged with its source at capture, and the booking or order that follows attaches to the same contact — so the campaign is credited by what the customer actually did, rather than by a guess made at the point of sale.

Is attribution exact?

No, and no attribution model is. A customer who saw a broadcast, walked in a week later and paid cash is genuinely hard to attribute, and last-touch attribution over-credits whatever came last. These numbers are reliable for comparing campaigns against each other, not for claiming an exact rupee figure caused by one message.

What can I A/B test on WhatsApp?

Anything two approved templates can differ on — the offer, the copy, the call to action — plus send time. Test one variable at a time; changing the offer and the copy together produces a winner you cannot learn anything from.

Do both A/B variants need Meta approval?

Yes. Both are WhatsApp templates and both go through Meta review, which is why variants have to be prepared before the campaign rather than written on the day you want to send.

How large does an audience need to be for a meaningful A/B test?

Large enough that the difference you care about exceeds the noise. Below a few thousand per variant, treat the result as directional and confirm it by repeating the test rather than rolling out on one reading.

Can I see revenue per branch for a multi-location business?

Yes. On multi-location plans the leads, revenue and revenue-per-lead breakdown runs per outlet, which is what makes two branches running the same campaign comparable rather than anecdotally compared.

Keep exploring

Related features

WhatsApp Marketing WhatsApp Broadcast Lead Management
Put it to work

Start using Revenue Analytics today.

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