Know Which Messages Made Money — Not Just Which Got Delivered
Attribute leads and revenue to the campaign, flow and source that produced them, split-test message variants against each other, and compare performance on revenue rather than read receipts.
Per campaign
Revenue Breakdown
Per source
Lead Attribution
Per lead
Revenue Reporting
A/B
Paired Variant Tests
Illustrative outcomes based on common industry scenarios — not measured Reputoo customer results.
The Problem
Without Revenue Analytics, businesses struggle with:
❌ Common Pain
Delivery rates are not results
Most WhatsApp dashboards report sent, delivered and read. None of those tell you whether the campaign paid for itself, and a campaign can score well on all three while producing nothing.
❌ Common Pain
You cannot tell which channel actually converts
Ads, QR codes, referrals and organic WhatsApp all produce leads. Without source attribution you renew the ad spend because it produced volume, not because it produced revenue.
❌ Common Pain
Split tests without a split are just two sends
Duplicating a campaign and comparing by eye lets audience differences masquerade as a winning message. A real test splits one audience and declares the result.
Features
Everything you need
Revenue Per Campaign
Total leads, total revenue and revenue per lead reported for each individual campaign — a Diwali broadcast, a win-back flow and a review push each get their own line.
Source Attribution
Leads carry their origin from capture: Google Ads, Facebook Ads, click-to-WhatsApp, store QR code, referral or organic WhatsApp. Revenue is reported against each.
Paired A/B Campaigns
Pick Variant A and Variant B templates and the platform creates both campaigns, splits recipients between them, and reports how many landed in each.
Declared Winner
The A/B compare view puts the two variants side by side and marks the winner, so the result is a reading rather than an argument between two dashboards.
Revenue Per Lead
Total revenue rewards whichever source has the most volume. Revenue per lead is the number that shows a small referral channel outperforming a large ad budget.
Per-Branch Comparison
On multi-location plans the same breakdown runs per outlet, so two branches running the same campaign are genuinely comparable.
How It Works
Up and running in minutes
Tag Your Entry Points
Give every acquisition route a tracked entry — click-to-WhatsApp ads, a QR code at the counter, referral links. Attribution that starts at the sale can only guess where the customer came from.
Run the Campaign or the Test
Send a campaign, or create it as a paired A/B test with two approved templates and an audience split automatically between the variants.
Read Revenue, Not Receipts
Compare campaigns and variants on revenue and revenue per lead. A variant that wins on read rate and loses on revenue is the one you would otherwise have rolled out.
FAQ
Frequently Asked Questions
How does Reputoo link revenue back to a WhatsApp campaign?
Through the contact record. A lead is tagged with its source at capture, and the booking or order that follows attaches to the same contact — so the campaign is credited by what the customer actually did, rather than by a guess made at the point of sale.
Is attribution exact?
No, and no attribution model is. A customer who saw a broadcast, walked in a week later and paid cash is genuinely hard to attribute, and last-touch attribution over-credits whatever came last. These numbers are reliable for comparing campaigns against each other, not for claiming an exact rupee figure caused by one message.
What can I A/B test on WhatsApp?
Anything two approved templates can differ on — the offer, the copy, the call to action — plus send time. Test one variable at a time; changing the offer and the copy together produces a winner you cannot learn anything from.
Do both A/B variants need Meta approval?
Yes. Both are WhatsApp templates and both go through Meta review, which is why variants have to be prepared before the campaign rather than written on the day you want to send.
How large does an audience need to be for a meaningful A/B test?
Large enough that the difference you care about exceeds the noise. Below a few thousand per variant, treat the result as directional and confirm it by repeating the test rather than rolling out on one reading.
Can I see revenue per branch for a multi-location business?
Yes. On multi-location plans the leads, revenue and revenue-per-lead breakdown runs per outlet, which is what makes two branches running the same campaign comparable rather than anecdotally compared.
Related Features
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