How this works in Reputoo
Two costs, not one
Meta's conversation charge is set by Meta and varies by country and template category. The platform fee is what your vendor charges for the software. A price quoted as one number per message has combined them, and you cannot see which part is which.
Utility costs less than Marketing
Order updates and appointment reminders are Utility-category conversations and priced below Marketing. A vendor charging one flat rate for all messages is earning the difference on every transactional message you send.
Per-contact pricing is a different trap
Some platforms charge by contacts stored rather than messages sent, which penalises you for keeping a history and pushes you to delete data you should keep. Check which model you are buying.
Model your own volume before signing
The cheapest platform at a thousand messages a month is rarely cheapest at fifty thousand. Run your real projected mix of Utility and Marketing conversations through the numbers.
Ask the direct question
"What is the Meta rate, and what is your markup on it?" A vendor who will not separate them on request has answered you.
