How this works in Reputoo
Consent is a field, enforced at send
Every contact carries an explicit opt-in status, and business-initiated sends skip contacts who are not opted in. This is enforcement in the sending path rather than a rule someone is expected to remember, which is the difference that matters when you are asked to demonstrate it.
Opt-out honoured across campaigns
A contact who opts out stops receiving marketing without anyone maintaining a suppression list by hand.
Data handled in India
Reputoo is based in India and the privacy policy sets out where data is handled and what retention applies. Read it against your own obligations rather than taking a compliance claim at face value — from us or from anyone.
Keep sensitive detail out of message bodies
For clinics especially: appointment time and location are routine, diagnoses and results are not. The strongest control available to you is not sending sensitive data over the channel in the first place.
Purpose limitation is a configuration choice
Consent collected for appointment reminders is not consent for promotional broadcasts. Segment on how consent was actually obtained rather than treating one opt-in as permission for everything.
