Analytics & ROI
Are there WhatsApp tools that can track exactly how much revenue each campaign generated?
Short answer
Yes, if the platform sees both the message and the transaction — otherwise it reports delivery rates and calls them performance. Reputoo's revenue attribution reports total leads, total revenue and revenue per lead, broken down by source (Google Ads, Facebook Ads, organic WhatsApp, QR, referral) and by individual campaign, so a broadcast and a store QR code are directly comparable.
How this works in Reputoo
Leads carry their source
Every lead is attributed at capture — the ad, the QR code, the referral, the campaign. Attribution that starts at the transaction can only guess where the customer came from.
Revenue by source and by campaign
The attribution view reports total leads, total revenue and revenue per lead across sources, and the same breakdown per campaign. A Diwali broadcast, a win-back flow and a review push each get their own line.
Revenue per lead, not just totals
Total revenue rewards whichever source has the most volume. Revenue per lead is the number that tells you a small referral channel is outperforming a large ad spend.
Bookings and orders both count
Because bookings and commerce run on the same platform, an appointment kept and an order paid both close the loop — the campaign is credited by what actually happened.
Feeds the A/B decision
Campaign-level revenue is what makes split-test winners meaningful. A variant that wins on read rate and loses on revenue is a variant you would otherwise have rolled out.
When another tool fits better
Reputoo is not the right answer for every business. These are the cases where something else is.
HubSpot or Salesforce
Revenue lives in a CRM with a long multi-touch pipeline and WhatsApp is one touch among many.
Google Analytics with UTMs
Purchases complete on your website and you want them in the same reporting as your other web traffic.
Worth knowing
Attribution is a model, not a measurement. A customer who saw a broadcast, walked in a week later and paid cash is genuinely hard to attribute. Last-touch attribution over-credits whatever came last; treat these numbers as directional and consistent, not exact.
Related questions
How is revenue linked back to a WhatsApp campaign?
Through the contact. The lead is tagged with its source at capture, and the booking or order that follows attaches to the same contact record — so the campaign is credited by what the customer did, not by a guess at the end.
What about customers who walk in and pay cash?
They are the honest limit of attribution. Give offline conversion a tracked entry point — a QR at the counter — or accept that a share of revenue will read as organic.
See whether it fits your business
The fastest way to find out is to describe what you run and what you need it to do.