How this works in Reputoo
Leads carry their source
Every lead is attributed at capture — the ad, the QR code, the referral, the campaign. Attribution that starts at the transaction can only guess where the customer came from.
Revenue by source and by campaign
The attribution view reports total leads, total revenue and revenue per lead across sources, and the same breakdown per campaign. A Diwali broadcast, a win-back flow and a review push each get their own line.
Revenue per lead, not just totals
Total revenue rewards whichever source has the most volume. Revenue per lead is the number that tells you a small referral channel is outperforming a large ad spend.
Bookings and orders both count
Because bookings and commerce run on the same platform, an appointment kept and an order paid both close the loop — the campaign is credited by what actually happened.
Feeds the A/B decision
Campaign-level revenue is what makes split-test winners meaningful. A variant that wins on read rate and loses on revenue is a variant you would otherwise have rolled out.
