How this works in Reputoo
Two approved templates, one test
You pick the Variant A and Variant B templates — both already approved by Meta — and the platform creates the paired campaigns. Template approval is a real constraint on WhatsApp A/B testing and it is why you plan variants before you want to send, not during.
Recipients split automatically
The audience is divided between the two variants at creation, and the confirmation reports how many recipients landed in each. A split you did by exporting two lists is where selection bias enters.
Post-send comparison with a winner
The A/B compare view puts the two variants side by side and marks the winner, so the result is a reading rather than an argument between two dashboards.
Compare on revenue, not just opens
Delivery and read rates are cheap to move and easy to mislead yourself with. Revenue attribution reports revenue per campaign, so the variant that won on replies but lost on revenue is visible.
Test one thing at a time
Changing the offer, the copy and the send time together produces a winner you cannot learn anything from. Variant discipline is the difference between testing and guessing.
