How this works in Reputoo
Segments from real contact data
Segments are built from tags, custom fields and behaviour rather than manual list membership. "First order in the last 14 days" and "no visit in 60 days" are queries, so contacts move between them automatically as their behaviour changes.
Sequences with conditions at each step
Drip sequences evaluate conditions between steps, so a flow can branch — if the customer booked, skip the reminder chain; if they did not, continue. This is what separates a sequence from a scheduled blast.
Onboarding for the new
A new contact enters a welcome sequence: what to expect, how to book, what else you offer. The goal is a second interaction, and the sequence is built around that single outcome.
Loyalty for the regulars
Loyalty tracks points and tiers over WhatsApp with no app to install, and balance updates give a reason to message regulars that is not another discount.
Win-back when they lapse
The recovery module detects contacts who have gone quiet against your normal cadence and runs a win-back conversation — a different message from both onboarding and loyalty, aimed at people who already know you.
