How this works in Reputoo
Compose and submit in one place
Templates are drafted, submitted to Meta and tracked through approval inside the platform, with AI assistance for the first draft. Approval is typically fast, but it is a dependency to plan around, not skip.
Category choice decides approval
A festival message containing an offer is a Marketing template, not Utility. Submitting promotional content under Utility to save cost is the most common rejection cause — and, if approved by mistake, a policy risk.
Personalisation variables
Templates take variables so the greeting uses the customer's name and, where relevant, their city or last purchase. A greeting that is obviously bulk performs like bulk.
Send to engaged segments
Festival sends go to whole lists more often than any other campaign, which is why they generate the most blocks. Target recently engaged contacts and keep opt-in status enforced.
Reusable once approved
An approved template is reusable, so a Diwali template built this year is available next year with variables updated rather than resubmitted from scratch.
