How this works in Reputoo
Quality rating, read live from Meta
Meta assigns each number a quality rating (green, yellow, red) based on how recipients react — blocks and reports drag it down. Reputoo pulls the current rating, messaging limit tier, display name status and verification status directly from Meta rather than estimating them.
Messaging limit tier is your real ceiling
The tier caps how many business-initiated conversations you can start in a rolling 24 hours. Seeing it before a campaign is the difference between a planned send and a stalled one.
Opt-in status enforced on every contact
Contacts carry an explicit opt-in status and marketing sends respect it. Suppressing the un-consented is the single highest-leverage thing you can do for quality rating.
Segmentation instead of blasting
Sending to recently engaged segments rather than the whole list keeps block rates low. Engagement-based targeting is a deliverability tool, not just a performance one.
Complaints route into recovery, not the void
A customer who complains becomes a recovery ticket to be resolved, rather than an unhappy contact who stays on the promotional list and eventually blocks you.
