How this works in Reputoo
Capture at the stall, not on paper
A QR code at the stand opens WhatsApp with a pre-filled message, so the lead arrives with an opt-in and a phone number rather than as handwriting on a card. It also means the contact exists before the visitor has left the hall.
Same-day message while they remember you
An automated follow-up that goes out the evening of day one, referencing the event by name, lands while the conversation is still recent. This single change matters more than the rest of the sequence combined.
Tag the batch by event
Every lead from the expo carries the event tag, so cost per lead and revenue per event are answerable questions when the next sponsorship invoice arrives.
Sequence with a real cadence
B2B follow-up is a sequence, not a message: the recap, the relevant case, the offer of a call. Conditions branch on whether they replied, so engaged leads route to a human.
Handover to a rep at the right moment
When a lead engages, the thread moves to the shared inbox and is assigned, with the full history attached.
