A WhatsApp AI agent for your real estate agency: what it does and where it stops

Start with what customers ask. Buyers ask for price, carpet area, possession date, floor plans, loan eligibility and whether they can visit this weekend. An agent answers all of that from your own information. Then give it the work real estate agents repeat every day:

1. Lead inquiry → WhatsApp in 60 seconds — New property inquiry triggers instant WhatsApp with property details + site visit offer.
2. Site visit booked and reminded — Bot collects preferred time, books visit, and sends reminder night before and morning of.
3. Post-visit follow-up sequence — After visit: same-day thank-you → 2-day follow-up → 7-day check-in with new listings.
4. New listing broadcast to interested buyers — New property added → instant WhatsApp to all buyers with matching criteria saved.

The agent runs these on WhatsApp in the customer's language, day and night, and writes what it did back to the contact record so staff see the full history.

1. Listings — type, carpet and built-up area, price, floor, facing, amenities, parking, possession, registration number, photos and brochures.
2. Location notes — schools, hospitals, transport, markets, written by your team.
3. Process — site visits, token amounts, documentation steps, your fees.
4. Rentals — rent, deposit, furnishing, landlord rules.

An AI agent is only as accurate as what you give it. On Reputoo it answers from your knowledge base — pages crawled from your website, documents and price lists you upload, and policies you write down — rather than from general knowledge. Two rules keep it right:

• If it is not in the knowledge base, the agent says it will check and hands over, rather than guessing.
• Prices, timings and policies live in one place. Update the source and the agent's answers change with it.

It also needs to see the records your real estate agency already keeps — what to connect: A CRM or lead sheet fed by property portals; WhatsApp conversations should update the same lead.

"We're a family of four, need a 3BHK near a good school, under 1.2 crore, ready in a year" — the agent turns that into a search, shows the listings that fit with their key details, explains trade-offs honestly (a bigger flat further out, or a smaller one closer), and books visits. It shows only listings you have; it never invents one.

These are the moments customers remember, and they are worth a human:

• Meta/Google leads go cold in 24 hours. Buyer fills "Interested in 2BHK in Whitefield" form at 7 PM. You call Tuesday. They've toured 3 properties.
• Site visit no-shows are common. You arrange a site visit for Saturday. The family doesn't show. No call, no message. Broker's time wasted.
• Post-visit follow-up is inconsistent. Buyer visits property, seems interested. You follow up once. No reply. You assume they're not interested. They buy elsewhere.

The agent can open each of these conversations and collect the details; a person should close anything involving a complaint, an exception to policy, or money that has not been agreed. Handover goes to the shared inbox with the full conversation attached.

The same agent that answers on WhatsApp can answer your real estate agency's phone line as Vajra, Reputoo's voice agent, so a customer who calls gets the same answers as one who messages. It speaks 36 languages and switches to the caller's.

The agent does not negotiate prices, comment on title or approvals, estimate loan eligibility, or advise on investment returns. Those questions go to the agent, with the buyer's details, and the buyer is told who will call and when.

It books visits with the address, pin and agent, sends the reminder, and follows up the next day. It records the buyer's feedback so the next suggestions fit better.

For rentals, it asks move-in date, budget, household and preferences, shows matches, books viewings and explains the deposit and agreement process. Landlord rules are stated plainly.

The agent replies in the buyer's language across 36 languages, including mixed Hindi and English, and understands local terms — BHK, carpet area, OC, possession.

Helpful and precise, never pushy. Buyers making the biggest purchase of their lives trust agents who answer exactly and admit what they do not know.

1. Load listings with complete, accurate details and media.
2. Run the agent on night-time leads first.
3. Review conversations daily with the sales team.
4. Add missing details the same day.

The agent can say which banks the project is approved with and give an EMI illustration from a calculator, clearly marked as an estimate, and then connect the buyer with the agent or a loan partner. It never says a buyer will get a loan or at what rate.

For buyers abroad, the agent works across time zones, sends walkthrough videos, explains the documentation list your team uses for NRI purchases, and books video-call visits at times that suit the buyer.

Owners wanting to sell or let get their property details collected — type, size, location, expected price or rent — and a valuation visit booked with an agent.

The agent can explain your token and booking process in general. Collecting tokens and any payment related to a property deal should be handled by the agent and documented properly; the AI agent never asks for payments or bank details on its own.

A month of conversations shows what buyers actually want in each locality, which objections come up, and which listings get questions but no visits. Those are pricing and inventory insights straight from buyers.

The agent never shares one buyer's details, budget or documents with another, or with sellers, without consent. Owners' contact details stay with the agency.

When a buyer is ready to talk price or has legal questions, the agent hands over with a short summary: what they want, what they have seen, what they asked, and how urgent they are. The agent's call starts where the chat left off.

For offices, shops and warehouses, the agent asks about area, use, lease term, floor and parking, shows matching commercial listings, and routes to the commercial team. It never mixes residential listings into a commercial search.

Buyers who have not found the right property can ask the agent to alert them. It saves their criteria and, with consent, sends matching listings as they come in.

"How far is the airport? Is the area safe? Is there waterlogging in the monsoon?" — the agent answers from the location notes your team wrote, and is honest when it does not know. It does not offer opinions on neighbourhoods beyond those notes.

The agent explains the payment plans published for each project — construction-linked, down-payment and so on — and sends the schedule. Custom arrangements go to the sales team.

The agent sends the listing's photos, walkthroughs, floor plans and brochures on request, and asks the agent for anything not in the media set. It never sends one buyer's documents to another.

For rentals, the agent explains the deposit, agreement process, police verification requirements where applicable, and move-in steps as your team has written them, and books the agreement signing with the agent.

Buyers are anxious about money and commitment. Instruct the agent to be patient, precise and honest about limits — "I don't know, I'll ask Rahul" builds more trust than a confident guess.

The day after a visit, the agent asks how it went and handles the answer — booking a second visit, showing alternatives, or passing an interested buyer to the agent with a note of what they liked. Buyers who were not interested are asked what was missing, and their search is updated.

When an owner wants to list a property, the agent collects the details your listing needs — type, size, floor, facing, amenities, price, availability — and asks for photos, then passes it to an agent to verify and publish. Unverified listings are never shown to buyers.

Leads who have confirmed a budget, want to buy within weeks, and have visited or booked a visit are flagged for agents first thing in the morning. Agents spend their time on the buyers most likely to close.