A WhatsApp AI agent for your car dealership: what it does and where it stops

Start with what customers ask. Buyers ask about on-road price, variants and colours, waiting period, finance and exchange value, and test-drive slots. An agent answers all of that from your own information. Then give it the work car dealerships repeat every day:

1. Lead inquiry → WhatsApp in 60 seconds — New inquiry from CarWale/CarDekho/website gets instant WhatsApp with on-road price + test drive offer.
2. Test drive booked, consultant assigned, reminder sent — Bot books the slot, assigns a consultant, and sends day-before + day-of reminders.
3. Post-test drive follow-up sequence — Same day: thank-you + feedback. Day 3: finance options. Day 7: "Have you decided?" Day 14: exchange bonus expiry.
4. New model launch broadcast to existing customers — New model or special edition → instant WhatsApp to existing customer base with first look.

The agent runs these on WhatsApp in the customer's language, day and night, and writes what it did back to the contact record so staff see the full history.

1. Models and variants — specs, colours, fuel, transmission.
2. Prices — ex-showroom and on-road by city, current published offers.
3. Waiting periods by variant and colour, updated weekly.
4. Finance and insurance — partners, documents, process.
5. Service — schedules, packages, pickup rules.

An AI agent is only as accurate as what you give it. On Reputoo it answers from your knowledge base — pages crawled from your website, documents and price lists you upload, and policies you write down — rather than from general knowledge. Two rules keep it right:

• If it is not in the knowledge base, the agent says it will check and hands over, rather than guessing.
• Prices, timings and policies live in one place. Update the source and the agent's answers change with it.

It also needs to see the records your car dealership already keeps — what to connect: A dealer management system and the OEM's lead portal; lead status should update from WhatsApp conversations.

"Family of five, mostly city driving, want automatic, budget 15 lakh" — the agent suggests the variants that fit from your range, explains the differences plainly, and books a test drive. It sticks to specs and published prices.

These are the moments customers remember, and they are worth a human:

• Car leads go cold without same-day follow-up. Buyer submits "Interested in WagonR" on CarWale at 7 PM. Your team calls next morning. They've booked a test drive elsewhere.
• Test drive no-shows waste showroom time. Sales consultant arranged for a test drive at 11 AM Saturday. Customer never showed. No call, no message. Time wasted.
• Post-test drive follow-up inconsistent. Customer test-drove the car, seemed interested. Sales consultant follows up once, no reply. Assumes not interested. Customer buys from a competitor who followed up 3 times.

The agent can open each of these conversations and collect the details; a person should close anything involving a complaint, an exception to policy, or money that has not been agreed. Handover goes to the shared inbox with the full conversation attached.

The same agent that answers on WhatsApp can answer your car dealership's phone line as Vajra, Reputoo's voice agent, so a customer who calls gets the same answers as one who messages. It speaks 36 languages and switches to the caller's.

The day after a test drive, the agent asks how it went and what would help the decision — a finance quote, a second drive, the exchange value — and books the next step with the consultant.

The agent does not negotiate, promise discounts beyond published offers, estimate exchange values or approve finance. Those go to consultants, evaluators and lenders, with the buyer's details attached.

For owners, the agent books service, explains service packages, answers job status and passes estimates for approval — the workshop side of the relationship.

The agent replies in the buyer's language across 36 languages and understands model and variant names as buyers write them.

1. Load models, prices by city, offers and waiting periods.
2. Run on night-time leads first.
3. Review conversations daily with the sales manager.
4. Update prices and waiting periods weekly.

The agent explains range, charging, home charger installation and battery warranty from published figures, answers "can I charge at my apartment?" by explaining the site survey, and books test drives and surveys.

Booked customers get the current stage and expected delivery date from the booking record. Delays are told honestly with the reason where known.

The agent tells owners their insurance and extended-warranty dates, explains renewal options, sends quotes and payment links, and routes claims to the insurance desk.

The agent shows accessory packs for the buyer's variant, adds chosen items for fitment before delivery, and quotes prices from the list.

For used cars, the agent searches stock by budget, body type and fuel, shares photos and details, and books inspections.

The agent sends booking-amount and accessory payment links and confirms payments. Finance and larger payments go through the consultant. It never asks for card numbers, PINs or OTPs.

A month of conversations shows which variants and colours buyers want, which objections come up, and where waiting periods lose buyers — useful for allocation requests and sales training.

The agent explains finance options and gives an EMI illustration clearly marked as an estimate, then connects the buyer with the finance desk. It never promises approval or rates.

The agent sends the documents checklist for booking, finance and registration, and explains how documents are collected securely. It does not ask for sensitive documents in chat unless your process says so.

Before delivery, the agent confirms the time, what to bring, how long the handover takes and whether family is welcome — the details that make the day go smoothly.

For leads who paused, the agent sends one message at the time they named — "you mentioned after Diwali" — with any relevant update, and books a test drive if they are ready.

The agent shares booking, finance and service details only with the customer on record. Callers or messagers asking about someone else's car are offered a message to that person.

Car buying is exciting and stressful. Instruct the agent to be precise, patient and never pushy, and to say plainly when a question needs a consultant.

The agent shows the colours for a variant with photos and the waiting period for each, from the weekly allocation estimate, so buyers can trade off colour against wait.

The agent collects the old car's details and photos and passes them to the evaluator, making clear that the final value follows inspection.

When a buyer is ready to negotiate or apply for finance, the agent hands over with a summary: model, variant, colour, city, budget, exchange car and questions asked. The consultant's call starts where the chat left off.

Showroom and service hours, festive timings and holidays are kept in one place; the agent books only real test-drive and service slots.

Owners ask when their next service is due. The agent answers from the last service and the schedule, asks for the odometer reading if needed, and books the slot with pickup if offered.

The agent explains extended warranty and maintenance packages from the documents and sends quotes. Claims go to the service desk.

The sales manager reads the agent's handovers weekly and updates prices, offers and waiting periods — the facts that go stale fastest in a dealership.

Before a home test drive, the agent confirms the address, reminds the buyer to keep their driving licence ready, and tells them who will bring the car. On the day, it sends the consultant's live status if your system tracks it.

When a buyer wants to see a specific variant or colour, the agent sends what is in the media set and asks a consultant to record a short video if needed.

Buyers ask about boot space, rear-seat room, child-seat mounts and official safety ratings. The agent answers from the spec sheet and published test results, and suggests a family test drive with the seats and luggage they will actually carry.

For owners, the agent books service pickup and drop with the address and window, confirms the driver, and explains that condition photos are taken at collection.