Reputoo vs WATI

WATI grew up as a shared team inbox for WhatsApp and is still strongest there: routing, assignment, a large integrations catalogue and, now, Astra — AI agents that answer on the web and on WhatsApp, including WhatsApp voice calls, with voice cloning in 30 languages.

Reputoo is built around the conversation that ends in a booking or a sale. Its agent answers on WhatsApp and on ordinary phone lines, books against real staff availability, takes the deposit, runs the waitlist and sends the invoice when the visit is done.

WATI's Growth plan is ₹4,999 a month billed annually (₹5,999 month to month) for 3 users with no option to add more; Pro is ₹9,999 annually with 5 users and extra users at $24 each; Business is ₹24,999. Astra AI agents and Shopify are add-ons. Message charges are extra, per WATI's published rate card.

Reputoo starts at ₹999 a month, includes the AI booking agent from the Growth plan, and charges nothing per message — the WhatsApp Business Account is yours and you pay Meta's official rate directly to Meta (₹0.8631 + GST per marketing message to an Indian number on the July 1, 2026 card).

For a five-person team the gap is large at list price: WATI Pro is ₹9,999 a month on annual billing before AI and message charges. The case for WATI is depth of inbox and routing features, not price.

Both companies now sell an AI voice agent: Reputoo's is Vajra, WATI's is Astra. They were built for different calls. Astra lives inside WhatsApp and on the web — it answers when a customer taps the call button in a WhatsApp chat, and WATI's human agents can take those WhatsApp calls in the same thread. Vajra lives on the phone line — it answers when a customer dials your business number, and it dials out.

That difference decides most of the rest. Because Vajra holds an ordinary phone number, it reaches customers who never open WhatsApp to call a business, and it can call them first: an appointment reminder an hour before the slot, a win-back call to a customer who has gone quiet, a call-back to a lead the moment they show intent. WATI's pages do not list automatic outbound calling for Astra.

Vajra also books into Reputoo's own engine rather than an outside calendar, so a caller who asks for Saturday at 4 hears whether that stylist is actually free, can be asked for a deposit, and goes on the waitlist if the slot is taken. Astra books through external calendars such as Calendly, which suits a single diary but not staff rosters and deposits.

On voice and language, both clone a voice from a short sample. Vajra's voices are built for Indian speech — Hindi and nine other Indian languages spoken naturally, not an English voice reading transliterated text — and each voice tier has a published per-minute price: ₹4, ₹8 or ₹12 a minute on top of a ₹1,999/month add-on. WATI sells Astra as an add-on without a published price on its pricing page.

Where Astra is ahead: it answers WhatsApp in-app calls, which Vajra does not, and WATI's human agents can take those calls in the same conversation. If your customers already call you from inside WhatsApp and you want the agent there, Astra fits. If they ring your number — which most Indian customers of clinics, salons, coaching centres and service businesses still do — Vajra is the one built for it.

A WhatsApp Business API number can move between providers without changing the number. Meta supports migrating a phone number from one WhatsApp Business Account to another, and the number keeps its display name, quality rating and messaging limit. What does not travel is the old provider's own data: chat history, contact tags, chatbot flows and campaign reports stay behind, so export what you need before you start.

In practice there are three steps. Turn off two-step verification on the number at the old provider, so the new one can register it. Start the migration from the new provider and confirm with the one-time code Meta sends to the number. Re-create any message templates that were not carried over and wait for Meta to approve them. Messaging pauses only for the few minutes the switch takes.

One condition decides whether you can leave at all: the WhatsApp Business Account has to sit in your own Meta Business Manager. If a provider created it inside theirs, ask them to hand it over before you try to migrate — and establish this in writing with any provider before you sign up.

Reputoo is not the right answer for every business, and a comparison that pretended otherwise would not be worth reading.

Your team lives in a shared WhatsApp support inbox with routing and assignment, and price is not the constraint. WATI has done exactly that since 2020, Astra now adds AI agents on WhatsApp and WhatsApp voice, and moving for booking features you will not use would cost time for no return.

If that describes you, WATI is the sensible buy. Our answers to common platform questions also state where Reputoo is not the right fit.