Detailed reviews
#1 ReputooBest pick
The bookings that arrive as calls and messages
- AI answers the phone and WhatsApp in Hindi, English and regional languages and completes the booking
- UPI deposits taken in the conversation — the most effective no-show control available to an Indian appointment business
- Waitlist auto-fill offers a cancelled slot to the next person immediately, without anyone having to notice
- Works at 9pm on a Sunday, when a large share of Indian booking intent actually arrives
- Two-way Google Calendar sync, so a slot blocked on a doctor’s or stylist’s own calendar is never offered to a caller
- No clinic EMR or salon inventory and payroll — specialists still do those better
- Launched 2024, so newer in India than Practo or Zoho
#2 Zoho Bookings
Indian-built scheduling at exceptional value
- Outstanding price for what it does, and billed properly in rupees
- Excellent if you already run Zoho CRM or Zoho One
- Solid staff and resource scheduling
- No AI agent — it cannot answer a call or a WhatsApp message
- Customers must come to the booking page
- Interface is functional rather than pleasant
#3 Practo Ray
Clinic management with patient booking built in
- Purpose-built for Indian clinics, with EMR and prescriptions
- Patient records and billing in one place
- Practo marketplace can bring new patients
- Healthcare-specific and awkward outside it
- No AI agent answering the phone
- Marketplace visibility comes with its own commercial terms
#4 Fresha
Free salon and spa booking with operations attached
- Genuinely free core booking software
- Complete salon operations: stock, staff, billing
- Marketplace brings new clients
- No AI phone agent — missed calls stay missed
- Marketplace commission on new clients is a real cost
- Beauty and wellness specific
#5 Setmore
Simple scheduling for small teams
- Quick to set up and easy to use
- Booking page, reminders and calendar sync included
- Good value at the low end
- USD billing without Indian tax invoicing
- No conversational AI of any kind
- No UPI-native deposit flow
#6 Calendly
The link-based scheduling standard
- Effortless and universally recognised
- Excellent calendar and video integrations
- Strong team routing on higher tiers
- Inbound-by-link only — cannot answer a call or a message
- USD billing, no GST invoice
- Poor fit for walk-in-heavy Indian service businesses

