Como usar: WA Marketing Resort in Spain

This step-by-step tutorial shows exactly how resorts use WhatsApp Marketing Platform to automate customer communication, increase bookings, and grow revenue. Follow these steps and you'll have your first automation live within 24 hours.

Why Resorts Are Adopting WA Marketing

Resorts that use WhatsApp Marketing Platform gain a significant competitive edge. The core reason: low activity participation and post-stay review rates is a universal problem for the industry, and WA Marketing solves it without adding headcount.

The workflow is simple: send welcome packages and activity menus on WhatsApp the day before arrival. This alone saves hours every week and delivers 62% more activity bookings.

Before You Start: What You Need

• A WhatsApp Business number (can be your existing business number)
• A Reputoo account (professional plan available)
• Your existing customer contact list (CSV or CRM export)
• 30 minutes for the initial setup

Step 1: Connect Your WhatsApp Number

Log into Reputoo, navigate to Settings → WhatsApp, and click "Connect Number." The setup wizard will guide you through Meta's verification process. This typically takes 5-10 minutes and requires your business phone number and Facebook Business Manager account.

Once connected, you'll see your WhatsApp number in "Active" status. You're now ready to send messages via the official API.

Step 2: Import Your Resort Customers

Go to Contacts → Import and upload your customer list as a CSV. Required columns: phone number, first name. Optional: last name, email, last visit date, total spend.

Reputoo automatically deduplicates your list and segments customers by engagement level. For resorts, the most valuable segments are: recent visitors (last 30 days), loyal customers (5+ visits), and dormant customers (90+ days inactive).

Step 3: Create Your First Automation

Navigate to Automations → New Flow and select the "Pre-arrival welcome messages" template from the Resort category. This pre-built template is optimized for resorts and includes:

• An initial confirmation message with all key details
• A reminder message sent 24 hours before (for appointments/bookings)
• A follow-up message after the service to collect feedback and reviews

Customize the message text with your business name and specific details, then activate the flow.

Step 4: Set Up Activity booking

This is where the real ROI starts. In Automations → Activity booking, configure:

• Trigger: when a specific event occurs in your system
• Timing: immediate, after 1 hour, or next business day
• Message: personalized with customer name and relevant details
• Follow-up: if no response, send a gentle reminder after 48 hours

Step 5: Monitor Performance

In the Analytics dashboard, track these key metrics weekly:

• Message delivery rate — aim for 95%+
• Open rate — WhatsApp typically achieves 90%+
• Response rate — measures customer engagement
• Conversion rate — bookings, purchases, or reviews generated
• Revenue attributed — direct revenue linked to WhatsApp campaigns

Pro Tips for Resorts in Spain

• Timing matters: the best time to send messages to resorts customers is between 10am–12pm and 6pm–8pm local time
• Keep it short: messages under 160 characters get 34% higher response rates
• Use the customer's name: personalized messages convert 3× better than generic ones
• Add a clear CTA: every message should have one clear action (reply YES, tap the link, call us)
• Test before scaling: test with 10 contacts before sending to your full list

Frequently Asked Questions